In today’s time marketing is not that easy. Offline and traditional marketing techniques are simple and follow a cyclic pattern. As times are changing online or social media marketing is taking up a major part of the business process. The modern growing industries are using social media as a pivot around which their marketing strategies revolve. Are you aware of the 10 most basic tips and tricks to take your business to the next level using simple social media tactics?

 Hang on, here’s the perfect platform for all your queries. This page is ideal for all startups, already established firms, loss bearing businesses and many more. It’s going to teach you how you can use social media advertisements for increasing your revenue unexpectedly. So here’s what you can do :  

1.  Always choose to write genuine content

 

Being genuine never goes out of fashion. Back up your writings and descriptions with evidence when it comes to your products/ services. Choose to write honest facts regarding what you have to offer to the audience. Do mention as to why people would choose your product in spite of others. The following Do’s and Don’ts are to be kept in mind while doing this task :

·       Do give a moderately detailed descriptive content.

·       Do be sure to convey your message as to what you have to exactly say.

·       Don’t keep writing at length. Know when to stop and don’t linger on just for the sake of writing.

·       Do remember that long content isn’t necessarily a convincing one.

 

2.  Use multimedia, photos, and videos

  On an average 3 out of 4 businesses that use social media also use video as a great strategy for an advertisement. A video makes it more convincing for your audience. Mention in your video the struggles of your firm, how the product invention took place, the unique features or services only your firm offers. Educate them or engage their minds with a story. Make it real. Make it sound true even if it’s not, of course! Ideally, the video should not be very short or very long. You may or may not use music. If it’s your page, you can add aesthetic pictures of your product that lures customers into buying it. Make that photography count.  

3.  E-correspondence

  Electronic correspondence refers to using the internet as a means of communication. Yeah, you guessed it right, the E-mail is the most common form of this. When you already got a list of emails then use it or you can send emails to random accounts. Make this brief and simple as many people already do not prefer to read emails from strangers. You can even include photos and other media in your email using the attachments option. Ask your friends and relatives to forward your emails as this helps too.  

4.  Facebook and more of Facebook

  Today facebook is the largest online social platform in the whole world. So why not make use of this cheap and effective way of advertisements. For this there are two steps :

·       You can either create a public facebook account and post pictures and media of your product. Tag random people and give hashtags. This will cause more and more people to view your account. The more the number of views, the more the chances of sales.

·       You can use the paid advertisement option. Using this will not make you reach a limited audience but a larger number of people.

 

5.  Text personal messages

  Customers today need to keep it authentic and real. If you’re the business owner then why not take advantage of that? Give a personalized message on Facebook, other social media such as Instagram, Twitter, etc. Even normal messaging helps a lot. You can also use WhatsApp though it’s not exactly “social media” but it works. Target people by their age groups, preferences and choices. Customize messages according to the type of receivers.  

6.  Go live

  Coming live on social media is another most powerful tool in social media marketing. This will help your prospective customers to interact with you live. They can ask you questions and talk about your product by actually spending time virtually. It’s very similar to a video call, but here anyone can join you and talk to you. The customers can see and hear you and may like your personality. This increases their trust and they become more interested to buy your product or use your provided services. For this, make sure your room background is proper and formal apparel is maintained while conducting live sessions.  

7.  Get online feedback

  Online reviews are a fast, unbiased and simple way of getting truthful feedback. The comments and compliments will give you important information for initiating changes or improvements in your work. You can reply to queries in the comments section and it’s very simple to handle. Some large businesses keep a separate manager for handling their social media.  

8.  Why not influencers?

  Influencers’ marketing is so so important. Once you decide to use them as a form of advertisement you can have a few high expectations. Influencers are there on every media platform and you can pay them for advertising for you. They have a large number of followers, even millions and your business can reach to so many people in the blink of an eye. If they start talking about your product and brand, they’re telling their friends and followers to use it too.  

9.  Graphic designing

  Texts and pictures are great. But they can be boring and not very interesting. Use infographics to create an artsy look on your pages. If you hire a designer, you will be able to get the right service from a professional. By using this you can attract as well as educate your audience. This looks beautiful and works wonders. You can also do it all by yourself as it’s easy. Do use graphics to leave no stone unturned!  

10.            Old is Gold

  You can always reuse your old blogs and posts as many people do not view it at first. So make sure to put up excellent captions while posting them again. You can also provide discounts using this scheme to show that your products are now available at a reduced price. Not only this, you can post your recorded live videos and turn your tutorial videos into a series. Do experiment and use your brains. Let’s be fun and creative at this! The only conclusion I can provide you is that you don’t have the requirements to follow a format or there is no hard and fast rule to do it. The basics remain the same with a few changes depending upon your firm and your streamline of work. There’s no crystal ball to make it work so give your best and follow the steps written above. For sure you will achieve your success.  

Source: LIIMS Dubai