A businessman or entrepreneur has products or services that they have worked on for years and have put investment into it. But all the effort might become just another failure if people don’t know about your products. This is why marketing your products and getting more people engaged with them is one of the first things to do. There are already thousands of big companies present that are taking advantage of marketing in any field. How can a small business see success amidst such big competitors? The answer is smart digital marketing. Digital Marketing is a specific kind of marketing where the platform is internet or any electronic device. Since the world is getting smarter every day and more people are joining the big crowds of different kinds of media on the internet, the chance of success in digital marketing is great. For succeeding amongst the crowd of big corporations, you can utilize digital marketing and have it on your side with skills and management.  

5 platforms of digital marketing to promote your products

 

1.   Facebook

  More than 1.47 billion people use Facebook every day. 79% of people that are active online use Facebook. The numbers are great and there are a lot of eyeballs to catch. As long as you are selling a legal product that goes along with the community guides and terms and conditions of Facebook, you can use Facebook marketing to boost your sell. With the right strategies, success can be assured. There are a lot of customizing options on Facebook for showing different types of Ads. You can hire a digital marketing expert that specializes in Facebook Ads so that you don’t have to worry about it too much.  

Pros

·       Facebook has a large audience so the potential of getting more revenue is high.

·       The algorithm of Facebook helps to target the right audience by age, sex, interests, etc.

·       It can engage with people and allows you to connect with customers.

 

Cons

·       Many bigger companies have already populated the platform so the competition is high.

·       Pretty complex to understand fast and might need expert hands to be utilized properly.

 

2.   Google Ads

  With a pay-per-click (PPC) system, Google Ads is one of the most used methods of digital marketing. Google earns its bread and butter from this service and you can see quite a lot of them in blogs and websites. Statistics show that 64.6% of people click on the ads shown by Google when they are in search of a product. Google Ads has massive success and 4 out of every 5 companies use Google Ads for digital marketing. And why not? There are countless blogs out there and they also get good revenue for Google Ads.  

Pros

·       Google Ads can find the right audience to show your products.

·       It gives fast results compared to SEO and you would see significant developments.

·       There are different budget options for all kinds of businesses.

 

Cons

·       Highly competitive since many big companies are already utilizing its services. 

·       Expert management is required to get the most out of Facebook Ads.

 

3.   SEO

  For businesses, websites play an important role. And SEO (Search Engine Optimization) works to bring traffic on these websites. SEO is getting more popular day by day as people are relying on Google searches now more than ever. 74% of people look for a product or service from Google search. All you have to do is to make it easier for people to find you through Google searches. SEO does not only work in Google but also is present on popular websites like Facebook, YouTube, etc. But it is mostly related to Google and if your product or service comes on the top result of a Google search, you can be sure that you will see tremendous success.  

Pros

·       People trust organic results more than paid ones which make SEO a better option in that criteria.

·       SEO is free but you may have to spend some on hiring a marketing agency. Even then, the costs are pretty low.

·       SEO increases the trust of people because people not doubtful to buy a product if it comes as a top result.

 

Cons

·       SEO takes time to give results as a site gets more popular over time.

·       There isn’t any actual guarantee without having an excellent strategy.

 

4.   Email marketing

  Amongst the most used marketing methods in the digital world, Email marketing is present. Statistics show that email marketing comes with a 66% rate of success which is enough for companies to start using its feature. Email marketing can also be an experiment for newer businesses that are learning a thing or two about marketing. They will be able to gain knowledge about what their customers like the most through Email marketing.  

Pros

·       A very affordable way of marketing and will only cost an official crew except you do it yourself.

·       Reaching people personally has more impact.

·       Easy to interact with customers.

Cons

·       Emails tend to get stuck on the spam box which might be bad for a company’s image.

·       Email marketing’s audience targeting is very poor.

 

5.   Content marketing

  Content still sits on the top being one of the most effective ways of marketing as it educates people about the products to do that they become interested in it. Content marketing can be done with images, e-books, Ad content, blog posts, videos, testimonials, podcasts, social media posts, etc. Content marketing through video is the best way to do it as it brings more clients and buyers. Videos are intuitive, eye-catching and easily understandable.  

Pros

·       It gives more benefits by time and is worth the time and effort.

·       It deals with emotional response and has a psychological effect on people.

·       Only interested people are attracted by your content which means it has good quality audience targeting.

Cons

·       It might cost you a little bit of your time as you need to focus on high-quality content.

·       Video and podcasts are more expensive than most of the marketing methods.

  Digital Marketing can give you a high number of positive results while older methods of marketing are no longer present. It is smart to become digital and experience its full service for your business taking help of an agency or an alternate and smart way is to learn Digital Marketing Course by LIIMS Dubai and do it yourself. Choice is yours !!  

Source: https://www.liimsedu.com